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How To GROW ORGANICALLY OnINSTAGRAM In 2020
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the 6 hacks I thought I'd do exactly what I did in the previous video andgive you the things that you shouldn't
do that could be harming your Instagram
will stall harm your Instagram engagement because of the way the
Instagram algorithm works so let me explain us so the way the Instagram feedworks is that used to be set up in chronological order meaning that whoever
post last would show up at the top 0F your feed so you'd see the newest posts Fripp's however over time Instagram has changed
this and try to optimize it for their own platform so now the most popular posts show up first so if you post something to Instagram so a photo or
video and the first 10 minutes that post gets 50 likes and you only have a hundred followers that means 50% of youR followers have liked that photo
Instagram will deem that photo very very important they'll think that it's an engaging post and they'll show it to the
rest of your followers however if you
post something to Instagram you have 100
followers and you only get 2 likes
Instagram is going to look at that
engagement and think ok maybe this isn't
such an important to cool photograph so
we're not going to show it to the rest
of your audience because they're
probably not going to engage with the
driver so if you're thinking so what
does that matter I'll just post better
content well if you have fake followers
or ghost followers when you post
something to Instagram in turn and
randomly select who had shown to 1st so
if they show that photograph or post to
your ghost followers or bot accounts
they're not going to engage with it at
all because they're fake accounts so
then Instagram automatically deems that
post as not important and non exciting
and it doesn't even get shown to your
real followers either so you're losing
on both ends you've got fake followers
and you've got real followers but no one
is seeing your content so now that you
understand how bad fake followers and
bots can be for your account let's move
into the hacks that will help you grow
your following organically hack number
one is optimizing your SEO of your
account or your search engine
optimization as much as the Instagram is
a social media platform it's also a
search engine just like YouTube and just
like Google if you're looking for new
content to engage with on Instagram and
you search for it in the search box
you're not going to type in my name
directly because you have no idea who I
am if you type in Sheldon evidence that
means you know me personally or you've
seen my content somewhere else on the
internet and you know what you're
searching for however if you're a
photographer or if you're a model or if
you're looking for a photographer then
you're gonna type in photographer
because that's what you're looking for
but how do I get my account to show up
if it's just my name in the title well
there's a secret little trick to this
you can actually change your name on
Instagram to your name plus whatever
niche or industry you're in so for
example you can see that my affairs
Sheldon Evans the little slash and then
photographer so if someone's nearby
always linked to accounts near to me and
they search for photographer
more likely to show up higher up on that
list and get a follow up and the same
goes for whatever knees you're in if
you're a fitness coach if you're a
business coach if you solve food if
you're a pizza business whatever it is
you can put that in the title or in the
name of your Instagram profile pretty
neat huh getting off to a good start
aren't we so let's move on to the hack
number two this is actually one of the
fastest and most effective ways to grow
an Instagram and that is by buying shout
outs or doing shout out or shout out or
even hosting contests on Instagram what
do I mean by buying shout outs well say
you're a photographer and I'm a
photographer and we both post some of
the images that means that our
followings would align somehow my
followers might like your stuff and your
followers might like mine
so I'd message you and I'd say hey do
you want to do a solid for shout out
I'll post your photos on my story or my
photos on your story or we can do some
sort of collaboration like I'd give you
one of my photos to edit to post on your
feed or you'd give me one of yours to
edit and post on mine that way my
followers can see your content and yours
can see mine and we both gain something
from this now this works really well if
you contact people in your niche or in
your industry that are similar to you
and have a similar following count
people are more likely to want to
collaborate with you if you're on the
same level as them if I have a thousand
followers and I messaged someone and a
hundred thousand followers it's not
going to be very likely that they're
going to want to collaborate with me
purely because of the value exchange
oh no if a hundred thousand followers
has a lot more to give someone with a
thousand followers than they do to them
so it needs to be equal in some way but
something very sneaky can come into play
here as well just as I spoke about in
the beginning of this video
some people have fake followers and fake
engagement on the account so how do you
know if you're getting yourself into a
situation where someone says they have
100,000 followers when in actual fact
they only have 1000 real engaged
followers well there's a few signs that
will tell you if someone's account is
fake such as their engagement no posts
or weird comments on the account but
there's one surefire way to do that and
that is by using a tool like hype
auditor so I've actually partnered with
in today's video but you to gain proper
shout outs and grow your Instagram
account correctly so let's take a look
at how auditor alright so now that we've
hopped into the computer if you visit
hype auditor come you'll see the page
that is in front of you right now now
with high quality you can search for
anyone's Instagram username and see the
history of the account and get a
detailed report of the account and see
if they've been following or I'm
following people
how many of their followers authentic
and if you should collaborate with them
or not so you just have to type in a
username here as long as they have at
least a thousand followers so you can do
celebrity accounts or you can even look
at your friends accounts so let's take a
look at an example report I've done here
for david dobrik just that we can get an
idea of what you can get with this tool
so firstly you can see the the accounts
name how many followers they have and
the engagement rate now this is very
important because the a very low
engagement rate is very indicative of a
fake account as you can see how many of
his audience is a quality audience 4.9
million out of 7.1 million followers
which is very good actually now it
doesn't mean that the rest of the
followers are fake it just means they
might be mass followers or they might be
boss accounts it doesn't mean that
they're fake at all and you can't really
control who follows you so this is not
actually influence all the influences
fault for what this quality audience
looks like as you can see he's got a
badge here for 50 meaning that he's the
top 50 influencer in the United States
he's within the top 50 and in Canada and
within the top 100 in Australia as well
as a 74 out of 100 Quality Score now the
audience Quality Score takes a few
things into account to come up with this
number the higher this number is the
better the influences account is and the
lower obviously the worse so it takes in
a few things like how many of the
followers authentic if they get
authentic comments and engagement on the
account and what sort of following and
unfollowing the account has done in the
history of the account so when you're
looking for an influencer to collaborate
with or do a shout out for Shabbat this
is the number you want to be looking at
so let's take a look at what else you
can get with this account you can take a
look at the audience and see that the
majority of David's audience is in the
United States majority of that in
California and then in New York City
then we can also take a look at the age
and gender now this is very very
important because we can make sure that
your audience aligns with the influencer
that you're either buying a shout out
from or collaborating work so you can
see that the majority of his audience is
from the 13 2:34 age group majority of
them being 18 to 24 and even then 64% of
each audience being female so if you're
catering to an audience that is mostly
male collaborating with this might not
work very well so you're looking for
someone who has a similar audience to
you so that you can work on each other's
audiences and gain followers from one
another if your audience is not the same
as the person that you're collaborating
with there's going
the MS environment and that's not going
to really help either one of you you can
take a look at the audience type as you
can see that the 67.8% of these audience
is real people 1% influences meaning
accounts that have over a thousand
followers that are following him and
then mass followers these are people who
are following and unfollowing accounts
that are also following this account and
then suspicious account through their
account they look fake that maybe didn't
have profile pictures they have weird
engagement they don't haven't really
posted in a while so they could be
suspicious no one really knows so they
just marked as suspicious accounts then
if we scroll down and take a look at the
reachability you can see that he's got
very good reach ability here you can
easily reach his audience which is good
for you if you're gonna collaborate with
him then if you scroll down even further
we can see the followers and following
now this is where we can easily spot
mass following and unfollowing so you
can see that David's following has grown
steadily over time the same as the
number of people that he has been
following whereas if you take a look at
an account like this you can see that
the following and unfollowing has
steadily gone up and down meaning that
they are mass following so they follow a
bunch of people in the hopes that they
follow them back and then unfollow them
hoping that they weren't notice and this
is very easy to spot especially with the
high auditor tool let's go back to the
david dobrik account and you can see
that eASIC growth has been organic so
there's no incentivized following or any
mass following patterns detected and
then finally we can take a look at
audience interests now this is very very
important if you're looking for someone
to collaborate with because if your
audience interests don't align you're
not gonna gain followers from one
another if I am in the fitness niche and
you are in the art and design niche if
we post on one and other stories or do
some sort of collaboration we're not
really going to gain followers from one
another because they're not interested
in the same things so ideally you want
to collaborate with people who have the
same niche and are engaged it with the
same sort of interests as your audience
and it's very easy to spot by using
audience interests tool on high positive
and then again if we scroll all the way
down we can take a look at the
engagement rate with high for deter and
see what sort of engagement rate we have
here so as you can see david dobrik has
a very very high engagement rate the
usual engagement rate is around the wire
to 10% rate that's where the majority of
the engagement is on most profiles on
Instagram so don't really worry too much
about that even if we take a look at an
account like Casey Neistat
we can scroll down and see that he's got
a very good quality score and see that
his engagement rate is actually low
and david dobrik s' because you might
not be creating engaging content which
I'll speak about later on in this video
as well same goes with an account like
Tony my food as you can see he's got a
lower audience score it's not very low
at all it's just slightly lower than
others although it still means for these
audience is pathetic as you can see over
time his following is increased but it
hasn't got any sort of pattern so he's
not following and following people
regularly generating their to fake
following so majority of his followers
authentic and real again he's got a
slightly lower engagement rate it's not
bad at all it's still very very good as
you can see some of the accounts have a
zero to one and a half percent
engagement rate so being majority above
that is very very good so if you want to
try out this tool simply visit high4
deter calm and use the promo code
Sheldon Evans it only costs a dollar 99
to take any account on Instagram
although you have to buy the credit in a
package but your first order is
completely free so try it out and let me
know what you think and let me know if
you check your account to see if you
have any fake followers I've also posted
a link down in the description box below
if you want to check it out there but
let's move on to the next hack pack
number three is being consistent
valuable and engaging now these are the
three most important words that you can
ever learn and it comes to growing an
Instagram account or actually growing
any social media account what I mean by
being consistent you probably hear this
word all the time when it comes to
Instagram well you need to post
regularly and on time because people are
expecting to see your content the same
ways that you would expect to watch a TV
show in the old days before Netflix
camera you'd wait until 7 p.m. on a
Thursday night for your favorite shirt
to show up on TV so you'd sit and wait
anxiously for 7 p.m. to roll around for
that piece of content to come onto your
TV screen the same goes for Instagram
because there's not content that is on
demand it's content that he's posted
regularly if you post at the same time
every day people are waiting and
expecting your content so when it shows
up on their feet they get excited they
get a little rush of energy and like
engage with your photo the more
consistent you are as well the more
Instagram
promote your card organically so they'll
show your post at the top of someone's
feed if you post everyday you post
regularly and people engage with your
content regularly Instagram will show
that to the rest of your followers on a
daily basis however if you post once
today once in two weeks time once in a
month every time you post people are
going to wonder oh who is this I forgot
I was following this person and then
they might even unfollow you or they're
not gonna engage with your content
because you haven't really bought any
sort of relationship with them however
if you post every day the same as if you
were to see your friend every day you
build a relationship a lot faster than
seeing someone once a week or once a
month or once a year so be consistent
next be engaging what I mean by engaging
you need people to interact with your
content in order for Instagram to
promote it and raise it to the top of
that feed so you need to make your
content engaging by either using call to
actions or creating content that people
want to interact with for example you
could ask a question in the caption of
your photograph and people would be more
willing to comment and answer that
question on the post therefore making it
a more popular post and rising to the
top of instagrams feed if you're
creating comedy content people are going
to laugh and comment and tag their
friends on your posts therefore again
creating a more popular post or maybe
you're creating educational content
maybe have a Fitness account and you're
teaching people how to do bicycles or
muscle ups or throw a shotput or
whatever it is whatever it is you're
doing in the foot does niche people are
going to comment and then share that
post with their friends because they
also want to do it they want to learn
things they want to get in better shape
therefore because people are interacting
and engaging with your content
Instagram deems that an important or
exciting piece of content so they
promote it more and you get more
followers in the end and finally be
valuable now your content doesn't have
to be educational in order for it to be
valuable you can gain value in a variety
of different ways from someone's content
for example like I said before if you're
posting Fitness content and you're
teaching people how to do a certain
exercise they're gaining value in that
way however if you have a comedy page
people are laughing and engaging and
having a good time by looking at your
content therefore they're gaining value
in that way you're brightening up there
and you're making them happier or maybe
you have a fashion account
you're posting great outfits of models
and people and looking greats people are
looking at that content or getting value
because they're looking at something
that they like you can even tweet your
Instagram account like a microblog and
in the caption section of your post
write something valuable write something
that your followers can engage and
relate to maybe you write a story maybe
you write some sort of tutorial one of
my photographer friends actually posts
Photoshop tutorials on his Instagram
stories and that half seemed grateful to
her account because he's providing some
sort of value moving on to the moving on
to the next hack that is number four and
that is hash tag secrets now there are
not the same hash tag secrets that are
spoken about before these are unique and
new I know every time someone hears hash
tag you roll your eyes and think up not
another person talking about hash tags
but the secret to Instagram is not just
throwing hash tags on your post and
hoping that someone will view your
content because that's not how it works
the trick is using hash tags on your
post that are specially curated to your
content and that vary in different sizes
now what do I mean by size of hash tags
well I mean the number of posts on that
hash tag for example the tag hash tag
coffee has millions of posts on it
however the tag coffee in LA would have
much your posts on it and you're more
likely to have your post show up at the
top of the hash tag when someone visits
it so the trick is mixing high quantity
and low quantity hash tags when you're
posting something don't always aim for
the biggest most impressive hash tag
because your content is just going to
get lost in seconds there are millions
of people posting constantly so Hugh
person and so on post another photograph
of seconds later those is quickly going
to get washed out and driven to the
bottom of the pack and no one will ever
see your content on that hash tag you
can also use hash tags and location tags
in very secret ways and that is with
Instagram authorities people seem to
forget that you can use hash tags on
your Instagram stories and they don't
even have to be inclusive and on top of
your content if you post something to
your Instagram stories you can simply
tap and type out a hash tag you can even
type out a list of hash tags and then
simply minimize it all the way until
it's invisible those hash tags will
still be on your photograph however you
won't see them and they won't be
disrupting your content the same goes
with location tags on your Instagram
story if you tagged a location
in our story it simply minimizes all the
way so that you can't see it any longer
it'll still be tagged and you might
still get some viewers from this
specific location moving back to
hashtags on our posts you don't want to
be using the same hashtags over and over
and over again you might think that
you've staying consistent because I
spoke about consistency earlier but the
thing with hashtags is that Instagram
doesn't want to admit it but it
definitely does happen is that you can
get shadow banned now what a shadow
banning mean well if you post the same
hashtags on every single photograph you
post instant animal think that you're
trying to spam that hashtag or the
Instagram algorithm will think that
you're trying to spam that hashtag so
they'll just stop your posts from
showing up on that hashtag all together
so all of your efforts are pointless so
what you want to do is you want to
create a vault of a few different
hashtags and a few different
combinations of hashtags so every time
you post a new photo you can use one or
two smaller hashtags one or two bigger
hashtags some mid-range hashtags and
merge them all together so that you're
not always using the exact same
combination that way Instagram won't
mind and you're always post a new
content and you have a chance of getting
new viewers new followers you know likes
engagements and comments from those
specific hashtags moving on to hack
number five and that is engaging with
similar cards to yours well with the
Instagram algorithm if the RAM will lump
your content with content that is
similar to yours or that it thinks is
similar to yours so if you're a
photography account and you only follow
fitness pages history will see some sort
of disconnect because those people
weren't engaging with your content but
you'll be engaging with theirs so
Instagram won't know which one is the
fitness account which one is a
photography account however if you have
a photography account and you only
engage with other photographers and the
models buy lists and makeup artists
Instagram will see that you all in a
similar niche and start recommending
your accounts on one another's pages for
example if you follow someone some other
counsels show up right underneath their
name as soon as you follow them now if
you're following someone and they're
following you in the same niche there's
a very high chance that you may show up
under one of a similar accounts and
that's how you can get secondary
followers from people who are following
people who are similar to you now I
don't just mean following these other
accounts that you know you should
actually have to engage with them
comment on their posts like their posts
DM names thoughts on form of
conversation because you're not only
going
be doing the swine stir they're actually
going to be building a community you
want to build a community of people who
are similar to you having some of the
nation you all have the same interests
that way you can help one another grow
over time and you can all have a bigger
following in the end finally let's move
on to hack number six and that is
following a hashtag that is in your
niche because you're probably thinking
that it's so much work to constantly go
and try and find new people that are in
your niche or posting similar content to
you and it is it is a lot of work to do
that daily to go and find your cards to
comment on them to like their posts that
is a lot of work and it takes a lot of
time but there is a secret laws trick
with the release of Instagram hashtags
that you can follow so now when you're
looking for new content you can simply
follow a hashtag that is within your
niche and you'll be fed new content
directly into your Instagram feed every
single day that you can like comment and
engage with so you don't have to
constantly look for new accounts and
look for new people to engage with it
basically all comes to you and you just
have to do some of the manual work which
is actually engaging with those people
which actually isn't that much work it's
just talking to someone on the internet
which is exactly what I'm doing right
now you and I have both some sort of
relationship in this video you get a
feel for how I talk and what sort of
information I present so we have some
sort of bond and that's just through a
short little video if you build a
relationship with someone over time on
Instagram and you regularly send
messages to that person you can build a
long lasting relationship with people
online and oftentimes that leads to
bigger and faded collaborations that
help both of your accounts in the long
run over time with Instagram I've made
phrase in countries that I've never even
been to and the great thing about this
is that when I do visit that country I
have someone there that I can talk to I
can ask for advice I can meet up with
and I can even collaborate with this has
happened time and time again and it's
helped my account every single time
collaboration and community is key on
Instagram and that's it
want to see more as always
thank you so MUCH
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